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How can Give Kids the World Village improve their "Ice Cream for Breakfast" Campaign? Please post ideas, comment to engage other contributors, share resources and ask friends to sign up at http://www.ChangeAgentsUnite.com!

CHALLENGE DETAILS: Ice Cream For Breakfast (ICFB) is GKTW’s annual awareness campaign. Launched in July in conjunction with National Ice Cream Month, ICFB encourages individuals, corporations and communities to host and attend ice cream socials to raise awareness and funds for GKTW. At GKTW, families are served complimentary all-you-can-eat ice cream in the “Village’s” infamous Ice Cream Palace each and every day. In a place where parents never have to say “no,” the Palace is open from early in the morning until late at night, so everyone can enjoy ice cream whenever they want—even for breakfast.

The ICFB campaign (http://www.icecreamforbreakfast.org) was launched two years ago in hopes that it will become a $1 million fundraiser by Year Five. So far, the campaign has only raised one tenth of what's needed. The concept behind ICFB is fairly simple: Host an ice cream social at your home, workplace or community center and ask your guests to make a donation to GKTW (usually $5 per person). Virtual scoops of hope could also be purchased on www.icecreamforbreakfast.org for $5. How can we help promote this campaign to the general public to reach our targeted goal of $1 million in 2014?

ORGANIZATION OVERVIEW: Give Kids The World Village (GKTW) is a 70-acre, "storybook" resort in Central Florida where children with life-threatening illnesses and their families are treated to a weeklong, cost-free fantasys vacations. GKTW is an international non-profit organization, serving more than 110,000 children from all 50 states and more than 70 countries around the world. (http://www.gktw.org)

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PRIZE SPONSOR: Princeton BioMeditech, a world leader in rapid, point-of-care diagnostics. http://www.pbmc.com/
PRIZE RECIPIENT DETAILS: Give Kids The World will reward one winner whose idea helps the most.
CHALLENGE END DATE: 12pm PT on June 22, 2012

PRIZE YOU CAN WIN: An iPad! - retail value; $499 - http://www.apple.com/ipad/

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